Social Media Marketing
Having a social media marketing strategy is the most crucial thing in today's digital age. The internet still reigns supreme, and social media is the key to getting your name out there. If you don't have a Twitter account, Facebook page, or Instagram account, you're missing out on potential opportunities.
Why Social Media?
The ability to converse with your customers and get to know them better is one of the most important things a lot of companies are missing out on. According to an online survey done by Bitkom, a German research and industrial association for digital infrastructure, almost 60% of consumers said that they had expected personal assistance and contact with a company via social media. The majority of consumers said they would only buy from companies if there were top-notch customer service and cooperation on social media.
How to Engage?
In order for you to create more engagement, you need to first be aware of what people are saying about your products or services, and what they're saying about their experience with your business. Most of the time, customers who are unhappy will be vocal in their criticisms, and it's important to address them as quickly as possible. Remember that one bad review could ruin your reputation. If you can't resolve a complaint don't try to hide it by deleting negative comments from Facebook or Twitter, instead address the issues through direct messaging or by commenting on their post. Customers will respect that you cared enough to communicate with them about their problem and they're more likely to continue doing business with you.
Social Media Marketing Tips
Create a clear social media marketing strategy that defines who your target market is, what you plan to do in terms of marketing, and how you're going to measure your success. Then, make sure that all of your employees know and are on board with the strategy so that they can teach it to customers when they're having a conversation online.
Another way to help drive traffic is by creating an editorial calendar where you plan out your schedule for content and promotions. This will help you stay organized and make sure that the dates are convenient for both customers and your staff. The key to success is in consistency, so if you have a consistent plan for social media marketing, it's easier to get new followers educated on what to expect from your business.
Social Media Analytics
The best way to ensure your strategies are working is to track their effectiveness. There are a lot of free analytics websites that will help you see how many people your social media posts have been reaching, and how much engagement they've gotten.
When it comes to creating content for social media marketing purposes, shorter blog posts tend to do the best when it comes to getting clicks and searches.
Why Social Media?
The ability to converse with your customers and get to know them better is one of the most important things a lot of companies are missing out on. According to an online survey done by Bitkom, a German research and industrial association for digital infrastructure, almost 60% of consumers said that they had expected personal assistance and contact with a company via social media. The majority of consumers said they would only buy from companies if there were top-notch customer service and cooperation on social media.
How to Engage?
In order for you to create more engagement, you need to first be aware of what people are saying about your products or services, and what they're saying about their experience with your business. Most of the time, customers who are unhappy will be vocal in their criticisms, and it's important to address them as quickly as possible. Remember that one bad review could ruin your reputation. If you can't resolve a complaint don't try to hide it by deleting negative comments from Facebook or Twitter, instead address the issues through direct messaging or by commenting on their post. Customers will respect that you cared enough to communicate with them about their problem and they're more likely to continue doing business with you.
Social Media Marketing Tips
Create a clear social media marketing strategy that defines who your target market is, what you plan to do in terms of marketing, and how you're going to measure your success. Then, make sure that all of your employees know and are on board with the strategy so that they can teach it to customers when they're having a conversation online.
Another way to help drive traffic is by creating an editorial calendar where you plan out your schedule for content and promotions. This will help you stay organized and make sure that the dates are convenient for both customers and your staff. The key to success is in consistency, so if you have a consistent plan for social media marketing, it's easier to get new followers educated on what to expect from your business.
Social Media Analytics
The best way to ensure your strategies are working is to track their effectiveness. There are a lot of free analytics websites that will help you see how many people your social media posts have been reaching, and how much engagement they've gotten.
When it comes to creating content for social media marketing purposes, shorter blog posts tend to do the best when it comes to getting clicks and searches.